Finam X Mini App

Overview

Finam X is a mobile mini-app built for a traders' conference (Moscow Trading Week). The brief: introduce every visitor to Finam's new products and turn a brief booth encounter into a real, ongoing relationship.

Engagement runs on a quest. The user picks a trader archetype — Architect, Improviser, Seeker — fills in a profile, explores the products and subscribes to services. Completing tasks warms up the lead and, in return, hands Finam useful contacts for future collaboration.

Along the way the app promotes an introductory webinar for the new product and the new Bug Bounty program, which rewards users for the bugs they find. (Bug Bounty is a separate case on this site — here it's promoted inside the app.)

A dark UI with a single violet accent keeps the dense, data-heavy screens calm, while the illustrated, neon-lit archetypes give the conference experience personality.